What is Apple Wallet?
Apple Wallet is the pre-installed app in every iPhone and iPod Touch which store credit cards for Apple Pay and other cards and tickets named Apple Wallet passes.
Apple Wallet
Apple Wallet supports different pass styles
5 pass styles defined by Apple Wallet to be used in corresponding scenarios
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Boarding pass
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Coupon
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Event Ticket
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Store Card
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Generic
Excellent features after you add passes into Apple Wallet
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Auto updated
Apple Wallet Pass will be updated to the latest version automatically and the associated notification message will be shown on lock screen.
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Relevant notification
If you set date/ location, or iBeacon relevance on the Pass, the notification message will appear on lock screen if they are matched.
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No Internet required
The Pass can still be viewed and redeemed without internet connection.
You can distribute passes to Apple Wallet in several ways
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Put download links in web pages, emails, or messages
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Scan barcodes which contain download links
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Apple Wallet enabled apps
Passes are better than apps
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The average number of downloads for branded apps is only 50,000
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Only 28% apps are opened more than once
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90% of passes remain in mobile devices after 3 months
Consumers now prefer adding passes to Apple Wallet with just one click to get brand information or discounts instead of installing new apps.
Convenient or secure ways to redeem
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Barcode can be read by existing readers or cameras
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NFC pass data can not be copied or forged
Apple Wallet is the only app to use NFC passes on iOS. But only Apple certified readers can read the data.
Apple Wallet is widely applied in many fields
Boarding Passes for most airline, railway and bus companies; Store Cards of brands like Starbucks, Dunkin' Donuts; Coupons and Event Tickets are also applied to many marketing campaigns and ticketing systems such as MLB, Fandango, and StubHub...
With Apple Wallet, you can keep your credit, debit, and store cards, boarding passes, movie tickets, coupons, rewards cards, and more in one place.